Natural Astaxanthin -
Naturose
View
of cultured Haematococcus in
ponds
From the pristine
coasts of Hawaii comes NatuRose, nature's
alternative to synthetic color. It is produced
from Haematococcus microalgae which is cultured
year-round in the brilliant sun of Kona,
Hawaii. Haematococcus supplies an extremely rich source
of astaxanthin in a matrix of carotenoids. NatuRose
supplies SS enantiomers, which are the predominant
colourants in wild salmonids, encountered in the wild
environment. Animals pigmented with NatuRose take on a
more natural, even
coloration.
The all-natural
NatuRose produces vivid, superior skin colouration
in salmonids, sea
bream and tropical
fish. There are also market advantages in
using NatuRose, as it is free of synthetic pigmentation.
Chemical synthesis of astaxanthin generates a mixture of
optical isomers dissimilar to the wild diet, yielding
hues slightly different than those of naturally pigmented
fish. By comparison, phaffia yeast only provides the RR
enantiomer, which is 6 times less potent than the SS
enantiomer present in
NatuRose.
A majority
of NatuRose carotenoid is astaxanthin, with 15% of the
remaining fraction consisting of canthaxanthin, lutein
and beta-carotene. Also important are the high levels of
conjugates of fatty acids predominant in natural but not
yeast-sourced astaxanthin.
NatuRose
Haematococcus algae has been approved as a feed additive
for salmonids by the Canadian Food Inspection Agency
(CFIA 990535 ). The US Food and Drug Administration
approval for salmonid feeds was achieved in August 2000
(21 CRF 73.185).
Sainhall
Nutrihealth, founded in 1990, is a leading distributor
for health and nutritional products in South East Asia.
It is the exclusive agent for
NatuRose and the only one stocking pure Hawaiin asthaxanthin.
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